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Umbra Shading

Umbra pride themselves on being more than just an ordinary shading company.  Founded in 1975 they have been leading the way in their industry for over 45 years.  Umbra bring together a unique combination of capabilities, people & experience.  Distinguished by their knowledge of all aspects of shading solutions with a unique blend of design, manufacturing, installation and project management expertise.

Umbra always look for the ‘and’ to find an extra dimension in what they do and how to do it. Wherever possible, Umbra combine technology and aesthetics and think of simple solutions to complex challenges.

Industry: Building Materials

Location: Swansea

3D Services: Hyper-realistic CGI, Interior Visualisation

"The renders look great, thanks very much."

Marshall Hill | Product Design & Development

Measurement of Success

Realistic lifestyle images which could be used to show the quality and finish of the Umbra Shading Blind products.

The Challenge

Umbra Shading approached D Cube as they were after hyper-realistic images of their products and were interested in the pre-created imagery option.  They wanted an option that would provide them with quality images without costing the earth.

The Approach

The approach from D Cube was to give Umbra Shading access to the library of over 6000+ pre-created images.  From there D Cube helped Umbra to choose an image that would showcase the high-end aesthetic of their product within a hotel room.  D Cube then worked with Umbra to choose a suitable background to the image which is chosen to give the viewer an impression of the building being in London; their main target area.

The Solution

The solution was for D Cube to ensure that Umbra’s window shading products looked as realistic as possible in every detail.  This included adding the correct colouring of the blind fabric & adding in the detail of the strip at the bottom of the blind.  The client’s knowledge of their products paired with D Cube’s knowledge of interior design meant that the blinds were portrayed to an exceptionally high quality and blended in perfectly with the room aesthetic.

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